Wednesday, October 30, 2013

3 Key Leadership Tips From Twitter CEO Dick Costolo



Twitter is about to go public so there has been a lot of press coverage about the company, the founders, and the current CEO Dick Costolo. When I read about companies like Twitter I am often amazed at the ability of a company to grow so quickly and to still have some semblance of order. This is never done without leadership. The leadership at a company like Twitter makes the difference between a long-term success and a company that is gone a couple of years after the founders cash out from a hyped IPO.

Recently I read an article called 3 Key Leadership Tips From Twitter CEO Dick Costolo. The first of his points is "don't try to make friends". He then goes on to say "As a leader, you need to care deeply, deeply about your people while not worrying or really even caring about what they think about you," Costolo said "Managing by trying to be liked is the path to ruin." He realizes that leadership isn't about being liked but it's about doing the right thing. In the long-run doing the right things leads to being liked but that isn't the initial goal.

Secondly he pointed out "there are many different ways to be a successful leader" meaning it's not possible to imitate what others are doing or what they have done. Be yourself - as long as that is working. If you try to just be like someone else it will probably lead to failure. It's amazing when a tech star is written about that you start to hear others copying him or her. How many people started wearing turtlenecks and demanding "perfection on the inside of the computer" after Steve Jobs shared that with others. That worked for him, but it may not work for others.

The last point was to "be transparent." You and I don't fool anyone. Either we are living as we are on the inside or everyone will eventually figure that out. Be true to yourself, improve yourself, and enjoy your success.

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