Monday, April 22, 2013

Become A Customer Company

The title to this blog seems obvious and even a little silly. Isn't every company becoming a customer company? Isn't every company company focused on the customer? Surprisingly, they are not. How often do you work with a company that seems to hate the customer? The service is awful and the people are unhappy.

If that describes your company - watch out! The world is changing and it's changing faster than you may think. Below is a video from Salesforce.com that addresses some critical thoughts. If you watch this video and feel great about what you are doing - congrats! Most likely you will find areas to improve. Two of my favorite lines from the video are "this is a trust revolution" and "you need to become a customer company". Enjoy and learn.


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