Sunday, January 27, 2013

Gary Vaynerchuk on Social Media's Multiplier Effect

Gary Vaynerchuk has some great video presentations online. I watched one today that struck a chord with me and thought I would share it here. His main point, to me, was that with social media the good and the bad reports from our customers become multiplied. Ten years ago if a customer was happy s/he may have told a handfull of people. Now with social that same thought could spread to hundreds or thousands.

This gives us the ability to do great things for our customers and then have that shared with large groups. 2013 should be the year to do great things for customers - things that are special and personal so they know they are important to us.

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