Friday, December 14, 2012

Rethinking Marketing

Jason Fried@jasonfried This 5 minute video by is the most influential thing I've watched in 2012." When I read this on Twitter from Jason Fried of 37Signals, I know it is worth watching and I was right.

"We hire products to do jobs for us."

Why would someone hire printing and what job would printing perform? You can ask the same question with your product or service.

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