This morning I was reading an email from a consultant in California that explained the three excuses business people make for having a bad year.
1. The economy is bad.
2. Fewer people are buying.
I've tried everything and it's not making a difference.
He claims that 8
or 9 out of 10 business will struggle this year due to the recession. So instead
of focusing on those companies, he is looking at the 1 or 2 out of 10 that are
going to grow their top and bottom lines. His advice is to stay confident
because customers can smell fear and to do more marketing to turn more prospects
This year we are increasing our marketing investment for
that exact reason. The plan is to grow this year over last year and I see it
being possible but not easy. We just have to keep monitoring ourselves so we
don't repeat the three excuses, keep our heads up and go find new business. There is no substitute for just doing something and then refining the process until the correct results happen.