Saturday, February 18, 2012

7 Marketing Lessons From RIM’s Failures

Just to be clear, I don't think RIM has failed - I have a Blackberry and have had one for years. The technology is good and it's stable. That being said, Blackberry has had some problems. In a recent Mashable article, Alex Goldfayn discussed seven lessons we can learn from the problems RIM is experiencing.

The first lesson is to make great products. RIM has historically made the best product, the Blackberry, but as other smart phones have taken off, they have been left behind. As a company that is at the top, it is easy to not respect what others are doing. When this happens other companies can pass you up. This is not a phone only problem. In our industry, commercial printing, there have been two Ohio based companies who were seen as the best and could command a 10 to 15 percent premium. Unfortunately, both of these companies are now in trouble because as they were enjoying success, many other companies were able to pass them up.

Keep talking to your customers is another lesson covered in this article. Here is a quote from Alex, "If you’re not talking to your customers, you’re just guessing from a conference room." It is imperative to get in front of customers. I remember once reading that Michael Dell, the founder of Dell, spent 30 percent of his time in front of customers. That is a great benchmark.

The other 5 lessons are well worth reading and learning from. It's valuable for all of us to keep working on our companies and keep improving so articles like this are not written about us.

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