Tuesday, September 27, 2011

Steady Drip Marketing

Drip marketing is a great concept that basically uses a steady touch program to get your product or service in the top of mind position with your prospects and customers. Unfortunately this part of marketing is easy to drop when times are bad and easy to ignore when times are good. Here is a link to a great blog post which shows the value of consistent drip marketing to help even our the peaks and valleys which results in more consistent cash flow.

Do yourself a favor and keep the drips going so your company can better weather the current turbulent times. At our company we have been on an aggressive new customer development program this year and about 9% of our sales for 2011 will be from customers we didn't have in 2010. During busy months and during slow months we have kept the pressure on and it has paid big dividends. This has been our drip program and it has been a tremendous help this year.

We are currently working on the ideas for 2012 that will keep us moving in the right direction. Our plan is to grow no matter what the national economy or our industry does. Drip marketing will definitely be a part of the program.

No comments: