Monday, September 19, 2011

Richard Branson on Branding

How do you define the image of your brand - whether it be a corporate brand or a personal brand? What is it that you want people to think of when they think of you or of your company? When you think is Coke - you think of soft drinks. When you think of Dell - you think of computers. When you think of Xerox - you think of copiers?

Entrepreneurs Magazine recently had an article about how Richard Branson views branding. He believes when a person thinks about the Virgin Group s/he thinks about a fun experience that is easy to do. Whether it's a phone, a plane ride or a health club - the message is that dealing with the Virgin Group will be run and easy.

The article states that a brand, like Virgin, "must be focused" to succeed. Branson and his team spend hours working on keeping his brand focused and keeping the fun in the game. He also says that if "you don't define what the brand means, your competitors will". This really struck home because all of us know how our competitors would like to brand us.

The Hopkins Printing brand is all about being honest and easy to do business with. We work every day to make sure our customers know that and that we are living up to the standard. Make sure you define your brand and then work to keep it on track and alive.

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