Sunday, January 30, 2011

The Iron Man: Jordan Zimmerman

If you want to radically improve what you do it is important to look for examples of other people and how they perform. Inc magazine has a story about Jordan Zimmerman, the Founder of Zimmerman Advertising, that is filled with ideas for improvement. Zimmerman Advertising has 22 offices around the world and bills $2.6 billion each year. That in itself is amazing but it's also amazing to read about what Jordan does on a typical day.

Jordan wakes up at 3:30 am every day and hits the gym by 4:00 am. He does this because he believes that being in good shape gives him a competitive advantage. He's home by 5:30 am and then takes a 25 miles bike ride. During this time he is thinking about the day and leaving messages for his assistant to begin planning his meetings for the day. He then spends time with his family before heading off to the office. This is just the beginning.

During the day Jordan talks to the CEO of each of his 20 major clients and he does this every day. He has just a short conversation to make sure

Thursday, January 27, 2011

How Do You Work?

I really enjoy learning how others work? I enjoy learning from others how they structure their days and their time. This week I met with a prospect from Germany who lives in one city and works in two other cities. He works at one office on Monday and Tuesday and the finishes the week at another office in another city, then back home on the weekend. In a recent article in Inc magazine I learned how Gary Vaynerchuk spends his time and how he structure his days. Again, he is someone who travels and maintains multiple offices.

When I read about people who do so much I get encouraged because I see how much more I can get done in the same amount of time I

Friday, January 21, 2011

Lone Survivor

Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10 is a new book written by Marcus Luttrell.
 
This is one of the top ten books I have ever read. Navy Seals have always been a group that has interested me. I heard about this book on the radio one day and then took it on a trip. During the trip home I began reading the book and was engrossed. This is a book about a small group of four Navy Seal soldiers who trekked in to the Kush mountains in Afghanistan looking for a enemy leader. The goal was to capture the leader and return him to U.S. Forces.
 
During this battle Marcus and his three fellow soldiers were attacked by over 100 enemy fighters. During this battle three Seals were killed and Marcus eventually made it to safety. The book does a great job recounting the battle and the time between the battle and when Marcus made it back to safety.
 
The reason I think so highly of this book is

Thursday, January 13, 2011

5 Business Killers

Fortune Magazine Logo.gif

If there was a list of five things that could kill a business - would it be good to know them in order to avoid them? Verne Harnish, the author of Mastering the Rockefeller Habits, wrote an article for Fortune Magazine that outlines these five killers.

Stop paying attention to bad news. Quit watching so much news and quit going to online news sites during the day. This activity takes time which means we have less for improving business and growing sales. Second this activity puts negativity in our minds. I'm not saying that watching the news is bad or that understanding what is going on in the world is bad but we don't need excessive amounts. To know that a tragedy happened and to donate some money to the Red Cross to help is a good thing. If that tragedy begins to bring you down to the point you are not taking care of customers is the problem.

Quit selling some or part of your services. This means that we need to use the Pareto, or 80/20, Principle to focus on the products or services that are key to our future and where we make most of our profit. Focus on theses and let the others go. In a hypercompetive world it is tough to be all things to all people. Just do what you do and do it well. We have some friends who opened a restaurant in our local city called Village Crepe. When they first opened the restaurant