The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing are a list that has been around for a long time. One author I follow, Tim Ferriss, says he reads these laws each time he is about to come out with a new project like his two books. Thought I would share them along with a link. Hope at least 1 of the 22 helps you in some way.

The 22 Immutable Laws of Marketing (1993) is a book by Al Ries and Jack Trout.

These are the chapter heading from The 22 Immutable Laws of Marketing, by Ries & Trout, Harper Business.

1. It is better to be first than it is to be better.
2. If you can't be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it's a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect's mind.
6. Two companies cannot own the same word in the prospect's mind.
7. The strategy to use depends on

60 Tips for A Stunningly Great Life

To have a great life takes time and work. To get up each day and push for improvement takes a relentless drive to do better and better each day. Occasionally I come across websites that offer great tips. Recently I found the following list on Robin Sharma's site and I thought it was worth sharing. 

Enjoy.

1. Exercise daily.

2. Get serious about gratitude.

3. See your work as a craft.

4. Expect the best and prepare for the worst.

5. Keep a journal.

6. Read “The Autobiography of Benjamin Franklin”.

7. Plan a schedule for your week.

8. Know the 5 highest priorities of your life.

9. Say no to distractions.

10. Drink a lot of water.

11. Improve your work every single day.

12. Get a

Competitive Advantage

Do you know your company's competitive advantage? Is this something you spend time working on, researching and sharing with your customers and prospects? Most, if not all companies, have competitors who spend their time trying to take your customers. These same customers are making decisions on a regular basis as to whether they will work with you or with your competitors. Often these decisions are made on the basis of competitive advantage.

Without a clear competitive advantage it will be more and more difficult to win business in the future. There is more competition today and with the growth of buyers using online sources to find supplier, the competition will get even tougher. With that in mind - it's a good exercise to think about and work on a competitive advantage.

Bnet has an article entitled Do You Know Your Company's Competitive Advantage that gives some good points to consider. This article states

Time's 2010 Person of The Year

The Time Person of The Year for 2010 has been named and it's Mark Zuckerberg. Can't say this is a total surprise because of the incredible story that is Facebook. The Time article is full of great information and interesting images that help tell the story. The story begins with a description of the Facebook offices and the fact that no one, not even Mark, has an office. There aren't even cubicles. If you want privacy to make a call or have a conversation, you have to go into a conference room. This begins to paint the picture of the openness of the company. For a company only seven years old it is an incredible success story. There are now over 550,000,000 users on the service and they are adding about 700,000 new members each day. This is about 1 out of every 12 people on earth.

Mark, described as socially awkward, has