Wednesday, October 6, 2010

Goldman Sachs Says I Need to Sell Harder

In a recent Bloomberg article, Goldman Sachs was quoted as saying the economy is likely to be "fairly bad" or "very bad" over the next six to nine months. The optimistic view is 1 1/2 to 2 percent GDP growth and a 10 percent unemployment rate. The less optimistic view is another recession. Goldman Sachs is seen as having some of the best minds in the business and when they speak it's worth paying attention.

What does this mean for you and me? How can we use this information to our benefit?
Having a clear view of the future is one of the greatest tools available so this view tells me it's time to sell harder. It's time to make more calls, open more accounts and build more business. In any downturn there are companies that go out of business, companies that stagnate and companies that grow. There is no reasons to not be part of the third group.

If you have a sales force, now is the time to push harder to get more results. Our sales team knows that what got us where we are today will NOT get us growth in the future. Riding a strong economy is no longer an option. We have to work smarter and harder to make gains in the near future. Set some goals for dials, meetings, quotes and new customers and get started TODAY - tomorrow is not an option. Our plan is to be a part of the group that grows in the next year - you may as well also do that.

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