Richard Branson is one of the best know business people on the planet. He is most notable for business stunts and reality TV but his success comes from leading and managing multiple businesses. In a recent article he lists five secrets to business success.
First is enjoy what you are doing. Any career that makes you dread Monday is not going to succeed. Branson says, "because starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it".
Second is to create something that stands out. I believe most people have heard of the Virgin brand. Just the image of the name and the bold red color makes this a brand that is easy to remember. In addition to that Branson uses his personal style to bring energy and spark to what he is doing.
Third is to create something that everybody who
works for you is really proud of. This is a little tougher. To stand out you have to take risks and push to the edge. Branson is able to do that and still have a respectable business.
Fourth is be a good leader. Branson believes one of the key traits to being a good leader is to be a good listener both to customers and employees. This opens your mind to what the company and the market is thinking. People do a better job when the boss listens and responds to what they are saying.
Fifth is to be visible. The company and the customers have to know you are there for them. You can't be in your chair behind a desk all day and expect the best out of people.
Not many can reach the heights of a Richard Branson but we can all improve from where we are today. This article gives us five clear ways to improve.