David Ogilvy is regarded as one of the greatest advertising executives of the last century. During a recent speech, Jonathan Salem used the quotes below to anchor his address.
"If it doesn't sell, it isn't creative."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
"Ninety-nine percent of advertising doesn't sell much of anything."