Tuesday, August 31, 2010

Seven Reasons Print Will Make a Comeback in 2011

Print is not dead. For the past few decades printing has grown with GDP which has made it a good business to be in - a mature business for sure but still with opportunity. For the past couple of years and for the foreseeable future, print will shrink. Even with that being true, there are still reasons for marketing firms to use print as part of the mix.

Joel Pulizzi in Folio magazine recently wrote an article on the seven reasons print will have a comeback in 2011. Being a printing company, we like to see articles like this one. Two of the reasons given are print still excites people and people want to unplug. To be able to hold something and flip through the pages can still move a customer to buy. Being able to sit in a quiet room and read is still pleasant. In a wired world it is nice to have some time alone.

The other five reasons are worth reading. Click this link and give Joel's article a read. Print, as one of the marketing channels a company uses, is still viable. Not everyone can be reached without using all the channels available. Hope you enjoy the article.

Friday, August 27, 2010

The First Step Is To Start

People seem to hate to make something happen. Many of us spend days, weeks, months and years thinking about what we should be doing or how we should be changing. We want to build muscle, loose weight, start a business, begin dating or any of a host of things. But we just can't seem to get started.

I came across a blog entry from 37Signals.com that had some great insight into this problem. The blog reminded me of a quote I heard once that stated "Anything worth doing is worth doing poorly". When I repeat this line to people I often get negative feedback. Until I explain

Thursday, August 19, 2010

How Do You Handle Change?

Recently I came across an interesting article on managing change. Whether you are going through a personal change, a change in job, a change in responsibility or a change in any area of your life, this article offers some great insight and tools.

Initially almost all of us resist change. Most people don't view change as good because of the unknown. It is sometimes easier to stick with the current, even if it isn't optimal, than to step out and change. There is the risk that the change may not end up being for the better and that, I believe, is at the root of resistance.

The article included a quote that I thought was worth sharing:

“The world hates change yet it is the only thing
that has brought progress.” - Charles F. Kettering, 
American inventor and holder of 140 patents

We all want progress in our lives and to have that we must be willing to step out and change. The author of the article discusses two parts to change - the Engineer side and the Psychologist side. One is the side that says

Wednesday, August 11, 2010

David Ogilvy - Advertising Legend

David Ogilvy is regarded as one of the greatest advertising executives of the last century. During a recent speech, Jonathan Salem used the quotes below to anchor his address. 
"If it doesn't sell, it isn't creative."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Every advertisement should be