Our company, Hopkins Printing, has finally entered the world of social media. This Summer we have a marketing intern that has done a great job setting us up on Facebook and Twitter. She has also improved our company page on LinkedIn and has linked our website to my blog. These are all activities I have been wanting to do but have never devoted the time and energy to getting it done.
Different companies have different reasons for using social media. For a business to consumer company, social media can be used to directly drive business and generate income. Being a business to business company our main goal with social media is to build a better connection with our customers and to communicate better with our customers.
It seems that no matter what type of business you are in, social media can be a help. Whether it is driving top line revenue or just adding a channel for communication. The critical factor is to make sure you keep it going. There is nothing more sad than looking at a site and realizing nothing new has been done for months. Stay active, communicate openly and often and see the relationships grow.