Friday, July 30, 2010

David Sokol - Learn From The Best

On great thing about living in the age of communication is that anyone can learn from some of the best in any field. Athletes can learn from the best - even watching how they train on youtube. Musicians can learn from the best by following them online and in print. And business people can learn from the best by reading about how they lead and what they do to stay on the front edge of success. David Sokol is one such leader that is worth learning from. Recently in a Fortune magazine article there was a description of how David manages and how he runs parts of his personal life.

To me the following quote says so much: 

"Sokol has trained his team to measure every single thing the company does, from on-schedule service to bill collection to the quality of

Tuesday, July 27, 2010

Why Use Social Media At Work

Most companies, ours included, don't want people spending time on LinkedIn, Facebook and Twitter during the work hours. This is because these social media programs can be such time wasters and don't contribute to being productive at work. Now some are touting the idea that if employees are using social media, then customers will see that and there is benefit to the extra branding for the company. Steve Patrizi in his blog wrote the following:

"But social media profiles take this to an entirely new level. Rather than simply featuring your people in your ads, social media profiles allow your customers and partners to see that these are real people, who have worked at real places, who have earned real degrees, with real recommendations, and who are connected to other real people. Maybe your customers will even see that they themselves are connected to your employees."

Steve recommends three ways employees can be helped in this area. Embrace and encourage social media, make it easy and be suggestive. You never know - maybe your customers will see your company as a group of humans that want to help and that will improve your brand. It may be worth a try.

Sunday, July 25, 2010

Jason Fried - How to Bootstrap A Company

After watching companies like Facebook and Google that grow at remarkable rates and have incredible investment it is easy, to believe that having huge financial backing is the only way to live. Then along comes a firm like 37Signals - a smaller company with profits from the early days of the company. The founder is with the company and involved. Below is a video interview where Jason shares his general philosophy.

Tuesday, July 20, 2010

Social Media

Our company, Hopkins Printing, has finally entered the world of social media. This Summer we have a marketing intern that has done a great job setting us up on Facebook and Twitter. She has also improved our company page on LinkedIn and has linked our website to my blog. These are all activities I have been wanting to do but have never devoted the time and energy to getting it done.

Different companies have different reasons for using social media. For a business to consumer company, social media can be used to directly drive business and generate income. Being a business to business company our main goal with social media is to build a better connection with our customers and to communicate better with our customers.

It seems that no matter what type of business you are in, social media can be a help. Whether it is driving top line revenue or just adding a channel for communication. The critical factor is to make sure you keep it going. There is nothing more sad than looking at a site and realizing nothing new has been done for months. Stay active, communicate openly and often and see the relationships grow.