Friday, April 30, 2010

Effective Google Adwords

We have recently started using Google Adwords to drive visitors to our various websites. When I started this I just signed up for an account and then began picking what I thought were the best options. So far this has worked fairly well and we have gained some business as a result of the web traffic. As time went on I realized this couldn’t be the best way to use Adwords so I started looking for better advice on how to use Adwords.

One article I came across was very helpful. The article was called Top 12 Tips To Writing Effective Google AdWords Select Ads and was written by Michael Wong who has written three books on SEO. This is a great article for the beginner.

Two points seemed to be the most effective for our needs.
One was to sell your USP or unique selling proposition. The second was to provoke emotion and enthusiasm. Initially I used Adwords that were products or services we have. After spending some time thinking about this article I adjusted some of the Adwords to focus on our USP and on the emotion of what we sell. I am currently testing the response to these adjustments and am looking forward to the results. Our Alexa ranking has gone from over twenty million to six million with a goal of breaking into the top million which is an attainable goal for a company like ours. Based on this I know our SEO and our Adwords are helping our business.

Spend some time thinking about this article – adjust your Adwords – track the results. Let me know what you think of the article and whether it was helpful to you.

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