Friday, April 30, 2010
Effective Google Adwords
Two points seemed to be the most effective for our needs.
One was to sell your USP or unique selling proposition. The second was to provoke emotion and enthusiasm. Initially I used Adwords that were products or services we have. After spending some time thinking about this article I adjusted some of the Adwords to focus on our USP and on the emotion of what we sell. I am currently testing the response to these adjustments and am looking forward to the results. Our Alexa ranking has gone from over twenty million to six million with a goal of breaking into the top million which is an attainable goal for a company like ours. Based on this I know our SEO and our Adwords are helping our business.
Spend some time thinking about this article – adjust your Adwords – track the results. Let me know what you think of the article and whether it was helpful to you.