Friday, April 30, 2010

Effective Google Adwords

We have recently started using Google Adwords to drive visitors to our various websites. When I started this I just signed up for an account and then began picking what I thought were the best options. So far this has worked fairly well and we have gained some business as a result of the web traffic. As time went on I realized this couldn’t be the best way to use Adwords so I started looking for better advice on how to use Adwords.

One article I came across was very helpful. The article was called Top 12 Tips To Writing Effective Google AdWords Select Ads and was written by Michael Wong who has written three books on SEO. This is a great article for the beginner.

Two points seemed to be the most effective for our needs.

Wednesday, April 28, 2010

Is It Worth Printing?

International Paper is one of the largest paper companies in the world. As part of what they do for their customers, they have a website used for education.  On this site they ask the question: Is it worth printing? Being a printing company we have it in our self interest to promote print and the value of print. International Paper also has it in their self interest to promote print because printing is done on paper. That is why I found some of the recommendations on the sight interesting. IP, and most knowledgeable companies, realize that marketing and advertising has to be a multi-channel approach.

To only use print doesn’t make any more sense than to only use electronic advertising. They both support each other. The best mix is to

Monday, April 26, 2010

Networking On LinkedIn

LinkedIn is the primary social networking site for business people. I am constantly amazed at being able to use LinkedIn to connect to and network with people both in and out of my personal network. My experience with the site has been primarily through trial and error. Recently I came across an article with some great advice on using LinkedIn. Thought it was worth sharing.
The article starts out with how a beginner can build a profile and then how that profile can be used to enlarge a network of contacts. The average LinkedIn user

Tuesday, April 6, 2010

Gary Vaynerchuk - Go and GET IT!

Below is a video from Gary Vaynerchuk. He is one of the leading authorities on social media. He built his families liquor store from 4 million to 60 million in sales and is now an author, speaker and owner of a media company. This video teaches people how to earn money from a blog but that's not what I think is most important. More importantly, this video shows what can happen when someone justs picks up the phone and prospects for clients. This, to me, is a sales training video. Just click below and watch the magic.