Do you have a personal brand? Is there anything about you that stands out in other people’s minds? What do people say about you when you leave the room? How to people describe you to others? In Columbus, Ohio the big school is OSU and the President of OSU is Gordon Gee. When someone mentions Gordon Gee they almost always mention his bowties. That’s the surface unique element. Deeper down they mention his ability to raise money for the school. Those two things dominate the personal brand of Gordon Gee.
What about you? How can you develop a personal brand that sets you apart from the crowd? Mike Stenger wrote a guest blog for a personal branding website that has three great tools.First, make your brand clear and concise or clear and precise. You can’t be everything to everyone. Pick what can do the most good for your brand for the next five years and focus. Second, he says to keep it simple. Our world likes to complicate so it is tough to keep things simple. Lastly, he says BE your brand. This means to spread yourself through the mix. Have a blog with your picture, Tweet with your picture visible, Facebook with your picture visible. This will allow people to associate you with your brand.
A personal brand will set you apart from the crowd. When times are tough only the stronger survive and thrive. You may as well be a part of that group.