Sunday, December 20, 2009

Free Seth Godin ebook

For anyone who follows Seth Godin - below is a post I cut and pasted from his blog. Enjoy.

What Matters Now: get the free ebook

Now, more than ever, we need to shake things up.

Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I've organized will get you started on that path. It took months, but I think you'll find it worth the effort. (Download here).

Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O'Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook includes Tom Peters, Fred Wilson, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Here's the deal: it's free. Download it here. Or from any of the many sites around the web that are posting it with insightful commentary. Tweet it, email it, post it on your own site. I think it might be fun to make up your own riff and post it on your blog or online profile as well. It's a good exercise. Can we get this in the hands of 5 million people? You can find an easy to use version on Scribd as well and from wepapers. Please share.

Have fun. Here's to a year with ideas even bigger than these.
Here's a lens with all the links plus an astonishing array of books by our authors.
NEW BONUS: A different coop ebook, (click for free download) this time with contributions from authors that include JC Hutchins, Cory Doctorow, Joseph Finder and Chris Brogan.

Sunday, December 13, 2009

Hear. See. Do.

"I hear and I forget. I see and I remember. I do and I understand" is a saying credited to Confucius. Here is a saying capable of driving everything this blog is about. From sales to marketing to personal effectiveness to lean principles - this saying hits them all.

Without doing there is no sales. No one can help others sell a service or a product unless s/he has been in the trenches and has dealt with the disappointment of making a call, having a first meeting, making a presentation and then delivering the presentation to find out the business has been lost.

Without doing there is no marketing. The most ideal marketing plan is almost bound to fail if the team building the plan has never been part of successful team. Ideas that happen in a meeting room may be spectacular, but they don't have the backing of real life experience.

Without doing there is no personal effectiveness. I remember in the past reading book after book on personal effectiveness thinking this will be easy - my troubles are solved. Then the implementation happens and all the "what if" problems arise. It's after dealing with the "what if" problems that a real system can be developed.

Without doing there are no lean principles. In the lean philosophy, there is a concept called PDCA (plan, do, check, act) which is a system of trial and error with continual feedback and improvement. This is what Confucius was talking about. It takes real life to test any belief and then to improve on that belief.

All of these examples say to just get on with it - just start doing something. And then realize that forever the parts and pieces and systems will be changing and improving.