Friday, July 24, 2009

Sustainability Matters

Being in the printing industry, many people would assume we are not fans of sustainability because of the amount of paper we use in our manufacturing process. Interestingly, that does not have to be the case. Recently International Paper, a large paper company, shared some facts about the paper industry that apply to what we produce.

- 20% Less CO2 is used per year by a person reading a daily printed newspaper versus a person reading web-based news for 30 minutes a day.
- On average it takes 500 kilowatt-hours of electricity to produce 440 pounds of paper, the typical amount of paper each individual uses in a year. That’s the equivalent of powering one computer continuously for five months.
- It costs an estimated $2.8 billion of energy to leave computers sitting idly overnight in the U.S. On a CO2 basis, that’s an amount equivalent to four million cars on the road.


At Hopkins Printing, we have a seven part sustainability program including recycling press sheet paper waste, recycling light bulbs, recycling metal printing plates, we have a green space behind our facility, we have an office recycling program, we use soy based inks and we recycle our pressroom chemicals. We take seriously our stewardship of the environment and how we leave what we use for future generations.

Our belief is that printing is a part of the marketing mix that can increase the impact of a brand and help drive customers to purchase products and services. We are proud to be a responsible part of that process.

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