Email marketing isn't something generally blogged about by a commercial printer. Email marketing is seen as one of our biggest competitors because as that type of communication increases, print generally decreases. We know this and we would be crazy not to address it head on. Today we sent our first email marketing release. The plan is to share two things a month with our customers.
We will be doing press releases, employee profiles, project profiles and newsletters. What we are finding is that our customers are looking for ways to use email along with web adverting and connect that to print items. The more we can become experts at email marketing and web advertising, the more we are able to help our customers. In the end that is all that matters - helping customers grow and then growing along with our customers.