Thursday, February 26, 2009

Adjusting to New Realities

For our company, we have been in this recession for four months. In the past because of our customer base and longevity of our sales team, we have gotten used to steady streams of business. Last November when that stream began to dry up, it took a little while to come to the realization that it was not just a blip on the screen.

When we concluded that most, if not all, of our projects would have to be aggressively gone after, our sales team stepped up to the challenge. We are now beginning to reap some of the benefits of the added intensity we have given to our sales activities.

In hindsight, which unfortunately I don't have, we should have taken up the intensity four months ago and we would be in better shape today. I guess I will have to remember that when the next 100 year downturn happens.

Happy Selling.

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