We are hearing more and more of companies that are laying off large numbers of people. It isn't uncommon to hear of layoffs into the tens of thousands. Many times this causes a sales person to believe the worst - that the buying will stop. This isn't always the case.
When a company is going through a tough time and lays off part of the workforce, they need good suppliers even more. Many times the support staff that our customers work with are the ones that are impacted and that means they have to do more of the work. This gives us the opportunity to take some of that extra work and reduce the stress that our customers are experiencing.
Even in bad times there is opportunity. We just have to stay close to the customer and make sure we are there to reduce the pain they are experiencing.