This morning I was reading an email from a consultant in California that explained the three excuses business people make for having a bad year.
1. The economy is bad.
2. Fewer people are buying.
3. I've tried everything and it's not making a difference.
He claims that 8 or 9 out of 10 business will struggle this year due to the recession. So instead of focusing on those companies, he is looking at the 1 or 2 out of 10 that are going to grow their top and bottom lines. His advice is to stay confident because customers can smell fear and to do more marketing to turn more prospects into clients.
This year we are increasing our marketing investment for that exact reason. The plan is to grow this year over last year and I see it being possible but not easy. We just have to keep monitoring ourselves so we don't repeat the three excuses, keep our heads up and go find new business.