Tuesday, October 7, 2008

Uncertainty

Uncertainty. This is now a word that describes normal day to day life in the U.S. With the election, the economy and the market change - dealing with the unknown is part of day to day life.

All of this eventually trickles down to local business and that is when it begins to hit home. Finding that clients are holding off on purchases or changing what they are buying starts to impact even the little guys.

Even with this happening, there is still opportunity because companies then start to look for better options and that is when we can get in front of buyers that we couldn't get in front of before. So even with all that is not going well, there is still a silver lining.

1 comment:

Steven said...

Roy: I'm a perpetual optimist - but at the same time I like to think I do not chase windmills, so to speak. There is definitely opportunity here.

From my perspective - online ordering features like spend management (budgets) and anything focusing on reducing PROCESS costs (not just product costs) are winning in the field - I see it everyday in the field.

I'll send you a PDF of some case studies to help jog your imagination, and will stay tuned to the blog here.

Best Regards,

-steve