This week was back to school week for our family. Both of our kids started back to school on Thursday. Thankfully they enjoy school and our plan is to help them keep that perspective. They have had good teachers and nice friends. Education is obviously important for them just as it is for all of us.
In printing and in sales it is amazing to me how many people stop their education shortly after getting going in their careers. The printing press operator usually doesn't read industry publications or maintenance manuals. The sales person remembers back to the training he or she received at the beginning of his or her career and may not have read another book on sales development since.
To be successful in any business, I believe it is necessary to constantly be improving my skills. In the world of sales or in the world of management, there is new material coming out all the time. Granted some of the fundamentals don't change, but many other things do. Without constant learning, the world will pass you by. Is it possible to communicate today only using a phone and a fax? How much more effective can someone be with a strong knowledge of a Blackberry and good internet skills?
The encouraging thing is most of this is free. It just takes time and energy. Go to a website on sales or management and begin reading. Then it is amazing, the site will lead to other places to get more information than any person can read and use in a lifetime. The opportunities are endless.